Yelp Cincinnati
Yelp’s overall demographic is foodies and general urban explorers between the ages of 18-34 (41.4% of its users as of 2016/2017) with an overall 57.5% of Yelpers who are educated through college and making a comfortable living. The Yelp Cincinnati community is very diverse, but for the most part remains true to the business’s general U.S. demographics.
The Yelp voice is upbeat, curious, and always in-the-know of can’t-miss local businesses. The character is cool without trying too hard.
My Posts Published on the Yelp National Blog:
- Elite Bourbon Tour Around Cincinnati
- Cincinnati Summer Kickoff At 50 West Brewing
- Tiki Party In Cincinnati With Chef Daniel Wright And Jeremy Manis
- Cincinnati Gets Baked And Brewed To Celebrate National Donut Month
- Cincinnati Discovers Its Favorites
- Cincinnati Has A Bubble Ball
Collaboration with Cincinnati Parent
Cincinnati Parent has a similar audience to Yelp (as of 2016/2017) with 31% of the readership between the ages of 25-34, educated to the college level at a rate of 36% and to the post-graduate level at 19%. Earning a comfortable income and living in the Cincinnati/NKY area, the most noticeable difference in the audience is that the Cincinnati Parent publication is specifically geared toward parents and has an 89% readership of women.
Cincinnati Parent publishes a monthly article from Yelp Cincinnati on kid-friendly businesses and activities in the city.
My Articles Published in Cincinnati Parent:
- Cincinnati’s Best Nostalgic Foods: Yelp Cincy waxes nostalgic in this month’s feature
- Yelp’s Fall Farm Guide: Go all in this fall with help from Yelp!
- Yelp Cincy’s Local Gift Guide: Tis the season to shop locally!
- Yelp Cincy’s Guide to Handmade Holiday Gifts: Ditch the “stuff” in favor of DIY fun!
- Yelp Cincy’s Favorite Fitness Classes for Families: Make it a healthy 2017!
- Yelp’s Guide to the Most Crave-Worthy Cookies in Cincinnati: Unleash your inner cookie monster!
